The Wello mission is to co-create community conditions that are fair and just to drive high levels of health and well-being for all. Based in Green Bay, the organization works alongside residents and partners to address the social and environmental factors that shape health outcomes in Brown County, Wisconsin. In 2025, Wello was named a Robert Wood Johnson Foundation Culture of Health Finalist—recognition of the meaningful progress the organization has made through sustained community investment.
As an AHW-funded partner, Wello has access to resources that go beyond grant funding to help build organizational capacity and deepen community impact. One of those resources is Catchafire, a platform that connects organizations with skilled professional volunteers who donate their expertise.
AHW has invested in providing Catchafire access to AHW-funded community partners and Wisconsin public health departments at no cost. Through this partnership, organizations can receive expert support in areas like marketing, design, communications, data analysis, and more—helping move important projects forward that might otherwise stall due to limited time or resources.
Designing an Impact Report That Tells the Full Story
Wello needed to visually communicate the results of a survey comparing local outcomes against results for Brown County as a whole. The data was meaningful, but presenting it clearly and compellingly required graphic design expertise that the team didn't have readily available.
Through Catchafire, Wello was matched with Nikki S., a skilled volunteer with more than 40 years of experience in marketing, communications, and graphic design—working with organizations ranging from local hospitals to global companies. Having partially retired, Nikki now channels that expertise toward nonprofits that need qualified help but can't afford freelance rates.
Nikki worked with the Wello team to design an impact report that transformed a number-heavy dataset into a polished, professional visual product.
"Nikki was a pleasure to work with!" said a Wello team member. "The project was very number-heavy, and Nikki provided excellent graphics. The project's overall format looked professional, and we were happy with the result."
Bridging a Language Gap for Produce Rx Participants
Wello also runs a Produce Rx Program, supported by AHW funding, which connects people experiencing both food insecurity and chronic disease with fresh, local produce. As the program expanded, staff identified that some participants were not English speakers, and wanted to ensure the program's materials were accessible to everyone they served.
To address this, Wello posted a translation project on Catchafire, seeking help converting their program brochure into Spanish. Victoria E., a skilled volunteer with deep expertise in language and cultural nuance, took on the project. She brought a commitment to accurate, culturally appropriate translation that ensures meaning carries across languages—not just words.
"Victoria was excellent to work with!" said Natalie B., Executive Director of Wello.
Building Capacity, Stretching Resources
Together, these two Catchafire projects—the impact report design and the Produce Rx brochure translation—represent an estimated $11,915 in savings for Wello. Those are funds that can be reinvested directly into programs that get fresh produce to Brown County residents and support community health initiatives.
To date, Wello has completed six projects through Catchafire, generating a total of $43,448 in savings—resources that translate directly into expanded capacity and community impact.
By investing in Catchafire access for AHW-funded partners and Wisconsin public health departments, AHW continues to support organizations across the state as they build capacity and improve community health.
To learn more about how Catchafire can benefit your organization through your partnership with AHW, visit info.ahwendowment.org/catchafire.
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